Union Square Main Streets
What the Fluff? event
open call for artists
Here is the Herbert Philbrick
and the 2nd-5th place results.
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Marshmallow creme is a uniquely American food item. It is a very sweet, spreadable, marshmallow-like confection and is popular amongst young children.
One popular brand of marshmallow creme, sold principally in the Northeastern United States, is Marshmallow Fluff which was originally invented by Limpert Bros. of Vineland, NJ in 1910.
In 1939, Limpert Bros. was advised that another company was using their brand name. Upon investigation, it was determined that the provenance of the trademark, Marshmallow Fluff, was Limpert Bros. since they had the earliest use of this trademark. Limpert Bros. was represented by Dr Stephen P. Ladas, who later wrote 10 books on the protection of patents and trademarks, published by the Harvard University Press, taught at the Hague, and became an internationally known authority on the care and protection of copyrights and patents. In a series of letters and meetings, Limpert Bros. was asked by a Mr. Rawlings, who represented the other company, to sell their trademark to them. John Limpert agreed, and named the price at which Limpert Bros. would sell their whole trademark. Apparently, the other company could not afford to purchase the whole trademark, which would have given them clear title to it. Instead, they suggested that for 1/5 of the price, they purchase a narrow segment of Limpert Bros.¹ trademark, or the right to use their trademark, for a retail grocery consumer, in a sharply restricted use agreement. Limpert Bros. agreed.
In an agreement made between the two companies, in 1939, Limpert Bros. allowed the other company to use their trademark, for their product, in a very restricted way.
Limpert Bros. agreed to let them use their trademark, Marshmallow Fluff, for retail grocery consumers only, by sharply restricting their sale of Marshmallow Fluff in up to a 1lb jar or tub, except in New England, where it could be more. What is implicit in this restriction alone, is that it further defines the contractual fact that their use of Limpert Bros.¹ trade name, Marshmallow Fluff, can only be sold to a retail grocery consumer, which is the sole right the other company bought from Limpert Bros. for 1/5, or 20% of the price of the whole trademark, Marshmallow Fluff. Limpert Bros. retains all the other rights to 80% of their Marshmallow Fluff trademark.
Around 1917 in Somerville, Massachusetts Archibald Query sold his version door-to-door.
Marshmallow Fluff and peanut butter are the fillings of a sandwich, the Fluffernutter, which is popular among young children.
According to a recent Boston Globe article, Massachusetts State Senator Jarrett Barrios was proposing a restriction on the number of weekly servings of Marshmallow Fluff (Fluffernutter) sandwiches in the form of an amendment to a bill that will limit junk food in schools. He later dropped the proposal due to ridicule about it.
State Representative Kathi-Anne Reinstein plans to file a bill that would make the Fluffernutter the official sandwich of Massachusetts.
Fluff? A Tribute to Union Square Invention
Did you know that Marshmallow Fluff was
invented in 1917 right here in Union Square? Come celebrate
the genius of Fluff creator Archibald Query in a tribute on
September 30. Join artists, musical and theatrical
performers, inventors, and humorists to pay yummy homage to
this great American foodstuff in a madcap festival of
science meets nostalgia meets urban landscape.
"What the Fluff?" is presented by Union
Square Main Streets as part of ArtsUnion, an initiative
shepherded by the Somerville Arts Council and funded by the
Massachusetts Cultural Council.
Saturday, September 30,
3:00 to 7:00 pm
Sunday, October 1)
Union Square Plaza, Somerville
Fair: Alongside artists and real-life scientists,
make your own table top display that investigates the
properties of Fluff in its many forms or create a tool
for use with Fluff. What about Fluff as an adhesive?
Would it work as an alternative power? Perhaps you could
document what happens to a Fluffernutters when put in
various hazardous situations or create a new kind of
Fluff dispenser? Maybe your display is pure homage.
Grand Prize for the best display is a trip for you and
friend in a chauffeured
(BMW or convertible Mini-Cooper) to Lynn for a private
tour of the
Durkee-Mower factory and a year's supply of
Contest & Bake Sale: We all know Fluff can be used
in a number of excellent recipes. You¹re invited to
present your best Rice Krispie treat, No-Fault Fudge,
Cheesecake or other recipe using Fluff. A panel of
judges will evaluate the entries and bestow prizes.
Performances by the reigning 'Kings of
The Patrons with their roots-rock and
Paddy Saul . They¹ll each create an original song in
tribute to Fluff and Union Square¹s role as its
Flufferettes: Durkee-Mower, producer of Fluff, made
the stuff popular through a radio show in the 1930s
³The Flufferettes.² We're recreating the group for
the visual age as
Thru the Keyhole Cuties entertain between band sets
in the style of 30s pin-up girls. The Flufferettes will
also mingle among the audience with trays of
fluffernutters and rice krispie treats a la cigarette
Show: Curated exhibition of visual art inside
Somerville Community Access TV just off the plaza.
The nine artists selected are from five different states
and they unite around the love of Fluff.
The exhibit will remain on display through the end of
November. Pictured is a poster by
>Getting in the Mood:
Get a taste of Fluff all over Union Square. At
Sherman Café you'll find Fluffernutter sandwiches
(with or without bananas) and plain or nutella rice krispie treats. Ask local bars
about the their Fluff inspired cocktails:
Toast Lounge, and
Independent. And over at
Toscanini's Ice Cream, try
their special Fluffernutter ice cream created in honor for the
Jerry of PAs is enjoying a "Fluffacino"
(that's espresso with frangelico or armaretto with Fluff
melted on top.) Best selling over at the Independent is
their "Coney Island Men's Room" - a blue martini with a
scrape of strawberry Fluff on top.